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Tonya Williams Bradford

Mendoza College of Business

17

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161

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Bodies As Gardens, Bodies As Machines: Charitable Giving As Coping

2020 ACR North American Advances
- Rebecca Scott
- Tonya Williams Bradford
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We can fix this! Donor activism for nonprofit supply generation

2020 Journal of the Academy of Marketing Science
- Tonya Williams Bradford
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Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice:

2020 Journal of Marketing
- Tonya Williams Bradford
- Naja Williams Boyd
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Rituals in Rap: Remaking the Road to Riches

2020 ACR North American Advances
- Tonya Williams Bradford
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Restricted pleasure for healthy eating and food well-being

2019 Qualitative Market Research: An International Journal
- Tonya Williams Bradford
- Sonya A. Grier
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Supply Money Can’T Buy: Transcendent Consumer Experiences Through Living Organ Donation

2019 ACR North American Advances
- Tonya Williams Bradford
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Are We a Perfect Match

2018
- Tonya Williams Bradford
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Dwelling dynamics in consumption encampments: Tailgating as emplaced brand community

2018 Marketing Theory
- Tonya Williams Bradford
- John F. Sherry
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the Game Day Experience: Consumers, Brands and Brand Celebrations

2017 ACR North American Advances
- Tonya Williams Bradford
- John F. Sherry
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The Conceit of the Gift

2017
- Tonya Williams Bradford
- John F. Sherry
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Citations (1)