Behavioural tracking, responsible gambling tools, and online voluntary self-exclusion: implications for the gambling industry

Technology has made a substantial impact on gambling over the past decade. Consequently, online gambling has seen major growth via the availability and convenience of the internet and through innovative technology that has made remote gambling possible. Online gambling provides convenience and the ability to gamble from home and the workplace (Griffiths, 2009a). The rapid expansion in internet gambling has meant that gambling regulation has often lagged behind. For instance, online gambling and the lack of regulation at a European Union level has opened the possibility for gambling business to be offered to consumers from remote locations. An illustration of this is the large number of gambling operators that reside in Malta where these operators abide by license requirements which are imposed by the local Maltese authority, rendering borderless gambling possible (Auer & Griffiths, 2013a).