Research on Cold Chain Logistics Operation Mode Under Internet Technology

This article first introduces the theoretical basis and concepts related to cold chain logistics of agricultural products, analyzes the cold chain logistics market of agricultural products and the necessity of developing cold chain logistics, and then finds that there is a lack of overall planning for cold chain logistics of agricultural products. Subsequently, it carried out the "Internet +"-based agricultural product cold chain logistics system planning and based on agricultural product development logistics' actual situation, and it gave cold chain system optimization suggestions. Finally, a cold chain logistics enterprise for agricultural products is used to construct a cold chain logistics system for agricultural products, including business models, information platforms, and system functions.