Coopetition within and between value networks – a typology and a modelling framework
2014
This study develops a
typologyof
coopetitionin
value networks, wherein a distinction is made based on two factors. Firstly, whether
coopetitiontakes place inside a particular
value network(i.e., intra-
value network
coopetition) or between
value networks(i.e., inter-
value network
coopetition); and secondly, whether the nature of collaboration is focused on value leveraging or value
co-creation. We present empirical examples from the global ICT sector (Amazon Services, Amazon Marketplace, AIM Alliance, and Windows Mobile Community) to illustrate the four categories identified in the
typology. Each example is graphically represented using a modelling framework in order to aid the understanding of various organisational and network structures that can accommodate
coopetitionas a complex inter-organisational relationship. We suggest that the developed
typologyand modelling methodology can help researchers and practitioners to better grasp and communicate the role and benefits as well as the network and organisational structures of
coopetitionwithin and between
value networks.
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