Validity and Reliability

This chapter concerns different aspects of validity and reliability of a discrete choice experiment. Firstly, it focuses on three essential concepts for assessing the validity of the welfare estimates obtained in the choice experiment, namely content, construct and criterion validity. Secondly, it discusses how the reliability of the recorded choices can be assessed. It then discusses issues related to model comparison and selection. Finally, it addresses prediction in discrete choice models as a way to assess the quality of a model.