Who is in control? Managerial artificial general intelligence (MAGI) for Football

Advanced technologies now threaten to surpass human intelligence. This watershed will radically impact the ways we currently play, view, and even understand sport. Artificial intelligence(AI) is progressing rapidly, and it remains a matter of time until the impact on sport is fully realized. Currently in sport, AI is a tool used to assist humans with performance monitoring, supporter and media engagement, and injury prediction, among other functions. This commentary argues that advanced technologies can provide unfair playing advantages resulting in unintended and negative consequences. We assert that now is the time to discuss exactly who is in control of regulating the use of these, potentially game-changing innovations in sport.