Data mining techniques in Real-time Marketing

This paper gives an overview of the concept of a new system to support CRM in real-time using data-mining techniques. To ensure that in the modern world of dynamic companies remain in the leaders of their industry they need to continually monitor activity of their customers. Such activities are performed by analysts. Nevertheless, people are unable to handle huge amounts of data, which are encountered by such organizations as banks or mobile operators daily. In this situation information systems come to help. Software Engineering Department Higher School of Economics, in collaboration with IBM Company is conducting research in this area the interim results have been examined in this work.