Exploring VR and AR Tools for Service Design.

We explore the possibilities of augmented and virtual reality (AR and VR) as co-design tools for service design. Four expert service designers, working in industry, tried out and discussed different VR and AR based tools: Head mounted display (HMD) based VR and AR, and projected environments. The findings emphasize that HMD techniques are not favored, as they isolate the wearer from the co-design situation and hinder the observation of emotions and expressions. Projection of the design context was positively commented, as supporting collaboration in co-design sessions.