The Research on Cultural Communication Path Based on Big Data Analysis Technology

The development of network platforms has greatly impacted the traditional means and methods of cultural communication. Big data methods have natural advantages in information dissemination, and traditional cultural dissemination methods have been challenged enormously. Due to the development of network technology, information dissemination is faster and faster, and cultural dissemination has huge opportunities while facing huge challenges. Based on the technical characteristics of the big data era, this article analyzes its impact on cultural communication, and analyzes a more effective way of cultural communication innovation, which will help promote the further development of cultural communication.