Benefits of meeting nutrient reduction targets for the Baltic Sea - a contingent valuation study in the nine coastal states
2014
This paper presents the results of an internationally coordinated
contingent valuationstudy on the benefits of reducing marine
eutrophicationin the
BalticSea according to current policy targets. With over 10,500 respondents from the nine coastal states around the sea, we examine public willingness to pay (WTP) for reduced
eutrophicationand its determinants. There are considerable differences in mean WTP between countries, with Swedes being willing to pay the most and
Latviansthe least. The aggregate annual WTP is approximately €3600 million. In addition, we find that countries are heterogeneous in terms of the effects of income, attitudes and familiarity on WTP. Income elasticities of WTP are below 1 for all countries, ranging between 0.1 and 0.5. Attitudes and personal experience of
eutrophicationare important determinants of WTP, but the specific effects differ between countries. The findings can be used in economic analyses for the European Union (EU)
Marine Strategy Framework Directiveand to justify additional
eutrophicationreduction measures in the
BalticSea.
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