Standard Model Mass Spectrum in Inflationary Universe

We work out the Standard Model (SM) mass spectrum during inflation with quantum corrections, and explore its observable consequences in the squeezed limit of non-Gaussianity. Both non-Higgs and Higgs inflation models are studied in detail. We also illustrate how some inflationary loop diagrams can be computed neatly by Wick-rotating the inflation background to Euclidean signature and by dimensional regularization.