Guidelines of Entrepreneurship Development of Agricultural Products in Rural Regions by Using of QSPM Techniques (Case Study: Villages in the Kashan city)

Creativity and innovation are the essential pillars of sustainable development. In this regard, utilizing entrepreneurship especially in agriculture division through detecting benefits, limitations, weaknesses and abilities of rural societies can lead to make significant and suitable programs in rural areas for achieving to sustainable economical and social development of rural areas. And on this basis, the key question is (what are sufficient guidelines for developing strategies of agricultural entrepreneurship rural areas of the studied region?). Therefore, the present study is performed by using survey method and field studies (with SWOT method and QSPM technique) to provide and present focal guideline to develop agricultural entrepreneurship in rural areas of Kashan city Results show that because of high abilities and capacities of the region, threshold of innovativeness and creativity in agriculture sector in rural areas of Kashan must be reviewed and appropriate policies must be provided to overcome restrictions and eventually using of the available capacities of agricultural in rural regions.