Media Industries and Engagement: A Dialogue across Industry and Academia

This article focuses on media engagement within the industry. The article takesthe form of a dialogue between industry and academic researchers involved ina collaborative project on production and audience research on engagement(funded by the Wallenberg Foundation and in collaboration with Endemol ShineGroup). Speakers from the film and television industry, and academic researchersworking on media engagement, discuss how engagement is multifaceted, workingacross political and public spheres, policy and industry sectors, audiences andpopular culture.