Evaluating the impact and effectiveness of the Australian Beef Sustainability Framework

The Australian beef industry contributes over A$12 billion annually to the national economy and provides significant livelihood benefits, especially in regional Australia. Grazing occupies more than half of the continent highlighting its significance to national sustainability efforts. In 2017, the Australian Beef Sustainability Framework (ABSF) was developed to meet changing community and consumer expectations. This project evaluates the successes, challenges and trust building potential of the ABSF by drawing on 40 in-depth interviews with key industry and external stakeholders.