The “Healthy China-GITV National Digital Health Service Platform”, co-initiated by CMG(China Media Group) and CHTV(China Health Television), was launched in Beijing recently. During the event, the short video Happy Chinese Medicine Center, developed and produced by ICCI, was simultaneously launched as part of contents on the national digital health service platform.

Happy Chinese Medicine Center, produced by the Public Education Center of ICCI, draws on the expertise of the Global Research Center of Traditional Chinese Medicine Culture and Creativity and the Shanghai Museum of Traditional Chinese Medicine. It explores the essence of traditional Chinese medicine culture, blending contemporary digital technology with online communication to showcase its wisdom and charm globally. The production team sorted out renowned medical works, summarized medical practices from various schools, extracted emblematic cultural figures, and employed multimedia technology to create cultural and creative products. This initiative highlights the characteristics of traditional Chinese medicine culture, which preserves its essence while also embracing inclusivity, offering a new perspective on understanding traditional Chinese medicine culture.