2018年3月17日，来自南加州大学和开云网页登录 的学者们将再聚首，携手业界专家和企业巨擘，共议文创新潮，共谋文创发展。会议特约数位主题发言人，将就中美两国不同地域的文创产业发展做精彩主题演讲。届时，上海市文化事业管理处副主任、研究员，“上海文创50条”主撰稿人曾原博士将为与会听众详细解读“上海文创50条”在未来的十三五中如何助力上海文创行业实现新时代的腾飞。
时间：2018年3月17日（星期六） 9:30-16:00
地点：上海市谈家塘路155号紫竹国际教育园区文创学院A7-200
Distinguished scholars from Shanghai Jiao Tong University and University of Southern California; Representatives from the cultural and creative industries nationwide
开云网页登录 、美国南加州大学知名学者，以及全国各地知名文创业界代表
Topic: What My Chinese Students Have Taught Me: The Cross-Cultural and Multi-Generational Dialectical Pedagogy of Media Studies
主 题：媒体研究的跨文化与跨代际辩证教育
Speaker: David Randolph CRAIG, Assistant Professor, USC Annenberg School for Communication and Journalism
主讲人：David Randolph CRAIG，南加州大学安纳伯格传媒与新闻学院助理教授
Topic: 50 Guidelines for Cultural and Creative Industries of Shanghai: A Big IP
主 题：上海文创50条：一个大IP
Speaker: Yuan ZENG, PhD, Researcher, Deputy Director of Management Office of Cultural Affairs, Shanghai, China
主讲人：曾原，上海市文化事业管理处副主任，博士，研究员
（分会场同步进行）
PANEL ONE: Social Media Entertainment: Creators, Content, Motivations, and Monetization
Chaired by David Randolph CRAIG
David Randolph CRAIG & Weihua YU (Chinese Social Media Entertainment)
Yi XU & Lian JIAN (Motivations and Tipping Behavior in Livestreaming)
Tianshu SUN & Jinzhang JIANG (Consumer Behavior and Monetization Strategies in Chinese Music Market)
PANEL TWO: Entrepreneurship, Infrastructure and Policies
Chaired by Patricia RILEY
Patricia RILEY & Jinzhang JIANG (Entrepreneurial Leadership in Enter-tainment and Cultural Industries)
Francois Marie BAR + Hernan GALPERIN & Dong ZHOU + Jinyu ZHU (Broad-band Infrastructure and Digital Economy Development)
Jian XU & Yu HONG (China’s New Digital Capitalism: Legal Policies Af-fecting Baidu, Alibaba,Tencent)
PANEL THREE: Design in Big Data; Health-Based Apps and Doctor-Patient Communication
Chaired by Ben LEE
Qian WANG & Gerald Thomas GOODNIGHT (Doctor-Patient Relationships and Use of Health-Based New Media)
Bing XIAO & Ben LEE (Design Principles in Big Data Era)
Topic:The Current Situation and Future Trend of Cultural Industry Research in China
主 题：中国文化产业研究的现状及趋势
Speaker: Jinzhang JIANG, Professor, Vice Dean of USC-SJTU Institute of Cultural and Creative Industry(ICCI), ICCI Co-Director of Zizhu New Media Management Research Center
主讲人：姜进章，文创学院副院长，教授，兼紫竹中美网络视听传媒管理联合研究中心中方主任
届时双方研究人员与各方参会代表将汇聚一堂，共同关注文化与创意，聚焦网络视听和在线数字新媒体，畅谈中美双方的协同研究盛况。敬请期待！