China's economic advance in the last four decades has been the most dramatic economic phenomenon of our time. Every business seems to be concerned with China – as a market, a supplier, or a competitor. For many multinationals, China has been ‘the billion dollar aspiration´—many have been drawn by its 1.3 billion consumers, untapped market opportunities and sustained GDP growth. Over the past four decades, foreign companies invested more in China than in any other market outside the US. Many have lost or written off their investments; but others have been very successful. 

This seminar is designed to help students understand some important realities about the China market. Mr Yuan's case studies prepare students to succeed in this changing but still potentially lucrative market.