Evolution of Onsite Retailing

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Featuring Mr Shaun Sui Hiong Chong, Executive President of China SCE Holdings Ltd.

Applicants: 20

Free

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Time commitment:

50min

Pace:

Self-paced

Subject:

Executive Dialogue

Language:

English

Level:

Introductory

Topic (s):

Retailing / Consumer Behavior

About this course

We welcome Mr Shaun Chong for a dialogue with our professor Li Chengzhang about the evolution of traditional bricks-and-mortar department stores and the challenges and opportunities for onsite retailing in China. They review the structural changes in retailing, new e-commerce platforms such as live-streaming sales and building a retail metaverse. Mr Chong and Professor Li also have suggestions for both investors and young professionals interested in starting a venture or career in China.

What you’ll learn

Structural changes in the retailing sector
The relationship between e-commerce and traditional bricks-and-mortar retailers
Differentiated strategies for different products or different channels
The challenges of the Covid-19 pandemic for China's retailers
The characteristics of consumers of different age groups, and the role of data analytics in new retail
Suggestions for retailers either going out of or coming into China

About the instructor(s)

Shaun Sui Hiong Chong

Executive President of China SCE Group Holdings Ltd.

Chengzhang Li

Assistant Professor at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

Session
1

Changes and Challenges of New Retailing in China

This session talks about the industrial changes in retailing and introduces the challenges brought to the traditional shopping mall operators by the emerging new ways of e-commerce with a special mentioning of the Covid-19 pandemic.
Session
2

Impact and Opportunities of Onsite Retailers in China

This session discusses the impact and market potential of bricks-and-mortar stores amid the tide of digitalization in the retailing industry. It also offers inspiring advice for both investors and individuals who are interested in doing business in China.