Red Ocean

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Learn how to describe and analyze competitive phenomena in the marketplace.

Applicants: 260

Free

Enroll

THIS COURSE IS INCLUDED IN Advanced Business Chinese: In the Market Program

Time commitment:

1-2 hours/week, 1-2 weeks

Pace:

Self-paced

Subject:

Business Chinese

Language:

Chinese

Level:

Advanced

Topic (s):

Strategic Marketing

About this course

This course focuses on how to describe and analyze competitive phenomena in the marketplace. It analyzes a report on the intense competition in China's compact SUV market. It also explains the skills and expressions for describing a market phenomenon.

What you’ll learn

Professional vocabulary and expressions related to sales and competition
Common expressions for describing market competition
Skills and expressions to describe market phenomenon
Structure of market analysis in Chinese
Manifestations of market competition
Real-life cases of market phenomena in Chinese and the global market

About the instructor(s)

Mo Duan

Teacher of the Center for International Chinese Education School of Humanities, Shanghai Jiao Tong University

Syllabus

Session
1

Warm-up: Talk about the Products and Their Target Customers

In a TV program called “Market Observation”, the host introduces a brand that successfully found a niche in a competitive market.
Session
2

Text Learning: Compact SUV Market: Blue Ocean Turns Red

This session introduces the structure of the text as well as the skills used in the text to describe the market phenomenon.
Session
3

Language Learning: Describing Market Phenomenon

Market phenomena can be observed in specific events and numbers. This session focuses on the skills of describing the whole situation and giving examples in words or numbers.
Session
4

Red Ocean Quiz

Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.