Fengyan Cai is a professor of marketing and Vice Dean at Antai College of Economics and Management (ACEM) of Shanghai Jiao Tong University (SJTU). She received her Ph.D. in marketing from the Chinese University of Hong Kong in 2010. Her research interest lies in Consumer Psychology, Sustainable Consumption and Information Processing.

She currently teaches “Doing Marketing in China” course to Master of International Business students and “Marketing Principles” to undergraduate and MBA students at ACEM. She has been awarded the most popular faculty by undergraduates at SJTU several times.

Her publications have appeared at Journal of Marketing, Journal of Consumer Research，Journal of Marketing Research, Journal of Consumer Psychology, etc. She also serves as the executive council member of Chinese Academy of Management (Marketing) and Chinese Marketing Association of Universities.