Zibin Xu is an adjunct professor at Antai College of Economics and Management (ACEM) of Shanghai Jiao Tong University (SJTU). He teaches at City University of Hong Kong (CityU).

He received his Ph.D. in business administration from Marshall School of Business at University of Southern California. Prior to joining CityU, he was an assistant professor and associate professor at SJTU. He has received several awards for teaching, including 2nd prize in City-wide teaching contest among Shanghai universities (Social Science group).

His research mainly focuses on the implications of big data and digital platform management, and has appeared in Marketing Science, Management Science, and Journal of Retailing. He teaches undergraduate, graduate and executive courses ranging from marketing analytics to strategic international marketing.